Salesperson go about interacting with their clients and prospects seeking business. Their primary role is to :
- To create value for their customers
- Manage relationships
- Collect information about customers, competitors, market developments, etc., and relay it back to their enterprise
The utility of a CRM solution can be maximized if the sales representatives, who are the primary source of data for it, use it effectively. The design of most CRM solutions requires the sales representative to spend considerable amount of time making manual data entries. Reliable surveys have been published that estimate that a sales representative could take about 4 – 6 hours of time per week to manually enter data into a CRM system. Sales persons are given incentives to...