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Capturing the Intangibles

16 February 2018, emypa

“People will sit up and take notice of you, if you sit up and take notice of what people sit up and take notice.”  – Henry SelfridgeThis famous quote from the founder of the iconic departmental store Selfridges of UK aptly summarizes the importance of capturing every step, move, like, dislike, and just about anything

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Capturing the Intangibles

Capturing the Intangibles

16 February 2018, emypa

“People will sit up and take notice of you, if you sit up and take notice of what people sit up and take notice.”  – Henry SelfridgeThis famous quote from the founder of the iconic departmental store Selfridges of UK aptly summarizes the importance of capturing every step, move, like, dislike, and just about anything

Three steps to make your sales team more productive

Three steps to make your sales team more productive

30 June 2018, emypa

A typical day of a salesperson who is selling to another business (B2B Sales) would involve these key activities – Planning & Prospecting, Interfacing  Reporting. Planning & Prospecting involves identifying a potential customer (prospect)Interfacing involves interacting with the identified prospect to better understand their needs and overcome their objectionsReporting involves the documentation of the sales

How Bad Data can impact B2B Sales & Marketing

How Bad Data can impact B2B Sales & Marketing

20 December 2017, emypa

For any B2B Sales and Marketing Organization the data of customers and prospects is the most valuable asset. The value of this asset grows higher when the accuracy of data is very high and is maintained so over time. However, sourcing accurate data of customers and prospects is a challenge for B2B organizations. Even more

How eMyPA helps in initiating Relationship Building?

How eMyPA helps in initiating Relationship Building?

6 November 2017, emypa

As part of prospecting for business salespersons build their network of contacts. The contacts may be made on phone, through email, networking meetings, etc. The objective of making initial contact is to understand the propensity of the individual to make a connection with you and to take the relationship forward. Imagine the situation when you

A case for an e-business card

A case for an e-business card

16 August 2017, emypa

Business cards are integral to businesses across the world. So much so that when someone thinks of starting a business, the first thing they do is create their business cards. It started as a piece of paper that would share your contact details when you meet someone new to keep in touch. However, over time

3 Ways in which eMyPA can help a B2B Salesperson

3 Ways in which eMyPA can help a B2B Salesperson

2 July 2017, emypa

In an enterprise that is in B2B sales, a typical salesperson would have several tasks to complete in a work day. Broadly these tasks would be categorized as:

New age solutions to empower your new age sales team

New age solutions to empower your new age sales team

20 May 2017, emypa

Salesperson go about interacting with their clients and prospects seeking business. Their primary role is to : To create value for their customers Manage relationships Collect information about customers, competitors, market developments, etc., and relay it back to their enterprise

How can eMyPA solve the challenge of effective CRM Implementation?

How can eMyPA solve the challenge of effective CRM Implementation?

12 April 2017, emypa

Customer Relationship Management (CRM) solutions have been around in the market for over 20 years. We can barely find an enterprise that doesn’t use a CRM solution. Research firm Gartner has projected CRM market to be worth US$ 37 Billion! Yet most companies have a challenge in implementing the CRM solution of their choice. The

Tags – The Key to Organising

Tags – The Key to Organising

14 March 2017, emypa

A large collection of data of any type can be very intimidating to any individual. Especially so when this data has been collected over a significantly long period of time. This is the ideal situation for using a Tag. Tags are identifiers or flags that act as a marker to the users. They indicate something